IDEATION 2024

June 25^_th, 2024 | University of California, Berkeley | Pauley Ballroom

AI image generated with Adobe Firefly

Join us for this all-day conference at University of California, Berkeley as we embark on an educational journey at this innovative technology conference. This year’s focus will be on Artificial Intelligence (AI) and how it can help all aspects of your business thrive.

INFORMATION

ABOUT IDEATION 2024

Hear firsthand from industry professionals from the top leading companies in AI on topics such as, what’s trending, how to keep your business safe in a rapidly transforming technological landscape, how to leverage AI in your business, and much more.There will be dynamic sessions with industry experts and immersive workshops blending experiential learning and insightful discussions, evening networking reception, Top Corporate recognition, and useful takeaways.IDEATION 2024 is the perfect place to discover what is on the horizon, locate resources, develop plans, and position your organization to manage emerging business trends. Join us and unlock the keys to innovation and success in the digital age!

DATE & LOCATION

IDEATION is a full one-day event on June 25th from 9am - 5pm, in the Pauley Ballroom on the University of California, Berkeley campus.

ADDRESS:
University of California, Berkeley
Pauley Ballroom, ASUC Student Union: Martin Luther King Jr. Building
2495 Bancroft Way, Berkeley CA, 94720

Campus Maps

IDEATION 2024 also features a Premier VIP Reception for WBEC Pacific Corporate Partners and WBENC-Certified WBEs through WBEC Pacific. This exclusive event is on June 24th from 5 - 7pm.

TRANSPORTATION & PARKING

University of California, Berkeley provides ample public parking. We also actively encourage participants to use rideshares or ride public transportation such as BART or AC Transit in order to help mitigate congestion.

AGENDA

VIEW AGENDA

AGENDA

The IDEATION 2024 agenda is subject to revisions leading up to the event.

JUNE 24^_TH EVENTS	TIME
Premier VIP Reception ^{_{Sponsored by California Water Association and JP Morgan Chase Co.}} ^{_{WBEs and Corporate Partners of WBEC Pacific registered for IDEATION 2024 only. Registration is free; keep an eye out for an invite for further information and registration!}}	5:00 - 7:00pm

JUNE 25^_TH EVENTS	TIME
Registration, Networking, & Continental Breakfast ^{_{Sponsored by Private Eyes Background Checks}}	9:00 - 10:00am
Opening Remarks ^{_{Paul Williams and Janice R. Greene, PhD}}	10:00 - 10:15am
AI TECHNIQUES TO DRIVE BUSINESS GROWTH IN AN ETHICAL WAY - IDEATION 2024 Keynote and Q&A ^{_{Nancy Douyon}} ^{_{Presented by the worldwide leading human factor engineer and one of Inc. Magazine’s Top 10 Women to Watch in Tech.}}	10:15 - 10:50am
Morning Discussions with Industry Experts ^{_{The Supplier Diversity XPRIZE Challenge}} ^{_{Joan Kerr}} ^{_{There is an urgent need to incorporate diverse businesses into the global supply chain. The Supplier Diversity XPRIZE Challenge will design and implement practical, scalable, sustainable, and economically-sound processes that create a level of diverse supplier participation in supply chains, mirroring the diversity of our communities.}} ^{_{Bringing Delight to Your RFx Work with Generative AI}} ^{_{David Mansi & Prateek Sahay}} ^{_{Generative AI has the potential to transform every business. During this talk we'll delve into how it can support your work across RFPs & RFIs.}} ^{_{The AI Advantage: Elevating Supply Chain Performance and Customer Experience}} ^{_{Hannah Kain}} ^{_{Explore how ALOM harnesses AI to revolutionize supply chain operations, drive productivity, and elevate service offerings. Gain insights into AI initiatives already deployed, highlighting successes, challenges, and lessons learned. Discover ALOM's vision for future AI integration to unlock new capabilities and efficiencies across the business landscape.}}	10:50 - 11:40am
Networking & Lunch ^{_{Sponsored by San Jose Water}}	11:40am - 12:25pm
AI UNLEASHED - ChatGPT Agent Workshop ^{_{Kelly Sparks and Bob Bonniol - Sponsored by MODE Studios}} ^{_{Learn how AI can automate tasks and spark creativity in this interactive workshop. With beginner-friendly intros and advanced applications, you’ll gain actionable insights to integrate AI and elevate your business!}}	12:25 - 2:10pm
Afternoon Bites	2:10 - 2:25pm
Afternoon Discussions with Industry Experts ^{_{Activate Your Business with LinkedIn}} ^{_{Madelyn Mackie}} ^{_{Learn how to create an optimized LinkedIn personal profile, company page and services page, build your network, and navigate the digital media minefield to find your next client, new business, amazing resources, media opportunities, and revenue!}} ^{_{OGGI: Revolutionizing Hybrid Work and Events}} ^{_{Imelda Alejandrino}} ^{_{As hybrid work models reshape global daily life, Oggi offers a groundbreaking solution to the challenges of maintaining human connection in both virtual and physical environments. This talk will introduce you to Oggi, an innovative digital reality web application that uses live-video avatars within a 3D environment to foster natural, spontaneous interactions.}} ^{_{The Role of Internal Communications in Mitigating AI Risks}} ^{_{Barbara Wichmann}} ^{_{Many companies are exploring how generative AI can enhance their business, but few have policies to safeguard their IP and competitive positioning. This workshop will highlight the importance of internal policies, communication strategies, and employee education in managing risks.}}	2:25 - 3:15pm
Roundtables - Matchmaking	3:15 - 4:25pm
Top Corporation Awards 2024	4:25 - 4:50pm
Closing Remarks ^{_{Janice R. Greene, PhD}}	4:50 - 5:00pm

SPEAKERS

NANCY DOUYON - KEYNOTE: AI TECHNIQUES TO DRIVE BUSINESS GROWTH IN AN ETHICAL WAY

FOUNDER & CEO AT DOUYON SIGNATURE

Nancy is the CEO of Douyon Signature, a global User Experience (“UX”), Inclusive Design & Responsible Innovation consultancy, she guides and coaches business executives to implement inclusive strategic solutions for technology and consumer companies.

ANDREA HEUSTON - EMCEE

CEO & FOUNDER AT ARTITUDES DESIGN, INC.

ROGER CHENG - EMCEE

SENIOR SUPPLIER DIVERSITY SOURCING MANAGER AT AT&T

JANICE R. GREENE, PHD

PRESIDENT AND CEO OF WBEC PACIFIC

I am an experienced leader with demonstrated ability to successfully design, integrate and align economic development and strategic work placement into enterprise strategic business objectives.

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PAUL WILLIAMS

ASSOCIATE VP AND CHIEF PROCUREMENT OFFICER AT THE UNIVERSITY OF CALIFORNIA OFFICE OF THE PRESIDENT

As the Chief Procurement Officer at the University of California Office of the President, I lead the strategic sourcing and business process improvement initiatives for the largest public university system in the world. With over 28 years of experience in global procurement operations, I have a proven track record of delivering breakthrough results in cost savings, supply chain optimization, external manufacturing, and demand planning.

JOAN KERR - THE SUPPLIER DIVERSITY XPRIZE CHALLENGE

CEO AT JOAN KERR STRATEGIES

Before she started Joan Kerr Strategies, Joan was Pacific Gas and Electric Company’s Director of Supply Chain Responsibility (Supplier Diversity, Sustainability and Ethics). She joined the company in 2009 and under her leadership PG&E more than tripled its annual spend with diverse business enterprises, exceeding $2 Billion and 40 percent of total procurement annually since 2013.

DAVID MANSI - BRINGING DELIGHT TO YOUR RFX WORK WITH GENERATIVE AI

CEO & CO-FOUNDER AT PROCURESPARK

ProcureSpark helps teams win more with delightful AI. Our Intelligent Sales Response Platform supports sales teams across all aspects of proposal and bid writing. Our mission is to help you win more business by responding to more proposals with higher quality and lower effort every time. We achieve this by combining state-of-the-art generative AI, knowledge management, and team collaboration, with an emphasis on user-friendly design.

PRATEEK SAHAY - BRINGING DELIGHT TO YOUR RFX WORK WITH GENERATIVE AI

CTO & CO-FOUNDER AT PROCURESPARK

HANNAH KAIN - THE AI ADVANTAGE: ELEVATING SUPPLY CHAIN PERFORMANCE AND CUSTOMER EXPERIENCE

PRESIDENT & CEO AT ALOM TECHNOLOGIES

Supply Chain Executive with broad management and executive background, bringing creative business solutions to her own company and to her customers. Specializing in innovative and technology-driven supply chain management, Hannah Kain has written business books and papers, taught graduate classes and is a popular speaker at business events. She loves running her global company, sharing her knowledge and helping others succeed with their businesses.

KELLY SPARKS - AI UNLEASHED

FOUNDER & CEO AT VMG STUDIOS

I’m proud to lead VMG Studios, a women-owned, multi-Emmy Award-winning creative marketing and branding agency specializing in video, animation, and design. I love working with my hand-selected team of artistic visionaries who creatively translate your culture and message to your audience.

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BOB BONNIOL - AI UNLEASHED

CHIEF CREATIVE OFFICER AT MODE STUDIOS

I have served as Chief Creative Officer at MODE Studios for 25 years, working with clients like Walt Disney, General Motors, NBCUniversal, Activision, Marvel Studios, Live Nation, AEG, JMW, GPJ, and countless producers, recording artists, and brands to create moments that CONNECT audiences, create community, and elevate joy.

MADELYN MACKIE - ACTIVATE YOUR BUSINESS WITH LINKEDIN

CHIEF CAREER ACTIVATOR AT MADELYN MACKIE & ASSOCIATES

Madelyn Mackie is the career activator! As a Certified Career Management Coach, member of the National Résumé Writers’ Association, and former board member of the National Speakers Association, Madelyn offers conference keynotes, professional development trainings, and career coaching to help her clients design unique, job-getting documents, build successful career plans, and create lifelong success.

IMELDA ALEJANDRINO - OGGI: REVOLUTIONIZING HYBRID WORK AND EVENTS

CEO/CREATIVE DIRECTOR AT AP42 AND OGGI

Imelda Alejandrino brings with her over 25 years of producing result-driven and award-winning work as both an art director and creative director. As the founder and chief evangelist behind AP42, she has led the charge by forming a top quality team driven by a successful combination of creative quality, strategic focus and client services.

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BARBARA WICHMANN - THE ROLE OF INTERNAL COMMUNICATIONS IN MITIGATING AI RISKS

FOUNDER & CEO AT ARTÉMIA COMMUNICATIONS, INC.

I am a senior communications strategist, marketing specialist, and founder and CEO of ARTÉMIA Communications, Inc., a full-service strategic communications and digital marketing agency. I am passionate about creating compelling, customized, and innovative solutions for our diverse and dynamic clients, who span across various industries, markets, and geographies.